The New York Manufacturing Magic Continues
The New Year’s Ball Drop wouldn’t be possible without a sophisticated electromechanical system that must operate reliably during the most critical 60 seconds of the year. In 2023, SEW-Eurodrive was featured in an article in PTE on the mechanical and electrical systems responsible for assisting the famous New Year’s Ball Drop in Times Square:
powertransmission.com/having-a-ball-the-technology-behind-the-ball-drop
The 2026 Ball featured a refreshed exterior and next-generation LED technology capable of richer colors, smoother animations and more dynamic patterns. These visual upgrades increased the demands on the lifting system, which must manage the Ball’s substantial weight while delivering controlled, steady movement.
A powerful winch system beneath the mast platform now handles the motion. Its two-line configuration and 42-inch drum with helical grooving use opposing wire ropes to maintain balance and smooth operation in a compact footprint.
At the center of this system is an SEW-Eurodrive gearmotor, designed to support the full load and provide precise, dependable motion throughout both the rise and the 60-second descent.
The unit’s planetary and helical-bevel gearing, combined with an AC motor, encoder, brake and regenerative VFD, delivers accurate speed control and even returns energy to the grid as the Ball descends.

