E-mail: Newsletters

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Power Transmission Engineering’s E-mail Newsletter is delivered twice per month to more than 12,500 opt-in subscribers. The E-mail Newsletter brings our readers the latest news and exclusive articles.

Editorial Calendar and schedule (e-mail newsletters only)

Full Editorial Calendar (including print issues)

Sponsor Banner ($995 per issue)

The E-mail newsletter sponsor banner is at the top of the newsletter, guaranteeing you the most prominent position available. Sponsor banners measure 728 x 90 pixels, and can be in JPG or GIF (no animation allowed) formats. Only one sponsor banner position is available in each issue.

Impact Blocks ($495 per issue)

Size and format:

• Graphic image in jpg, gif or png format (200 pixels wide × 135 pixels tall). No animation allowed.
• Headline – maximum 50 characters (about 8–10 words)
• Copy – maximum 50 words
• Link to the URL of your choice

Sponsored Content/Native Advertising ($995 per issue)

Place your educational white paper, article or video in our e-mail newsletter, and we'll send it to our 12,500+ opt-in subscribers. This native advertising option gives you the opportunity to generate leads and increase your brand's position as a leading expert in our industry.

Sponsored content automatically includes lead capture. We'll make sure you know who has looked at your content by asking visitors to fill out a brief form on the way in. (NOTE: Form fields are customizable at no extra charge.)

Your article or video will automatically appear in our editorial search results. Also, these articles and videos will become a permanent part of our online archive and accessible to our website visitors.

What Do You Need to Provide?

• The Content - This can be a PDF article or a Word Document (we will prepare Word Documents as HTML articles). If your featured content is a video, you should supply us with a YouTube embed code, mpeg or wmv file.
• Newsletter Image - 300x200 pixels, jpg format preferred.
• Headline - 10 words or less, please. This will be used in the e-mail newsletter and in the search results.
• Blurb - 50 words or less. This will be used in the e-mail newsletter and in the search results.
• Lead Capture Requirements - We will normally capture Name, Title, Company Name and E-mail address. If you require additional fields, please let us know.

2022 EDITORIAL CALENDAR

The Right Tools for Your Marketing Goals

As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to develop and improve our tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, we offer many digital tools designed to enhance branding, response and lead generation. Integrated marketing is the key to a successful marketing plan.

PRINT - Maximum visibility for brand awareness

• Display Ads (next to editorial)
• sMart Ads (special value rates)
• Buyers Guide Ads (special value rates)
• IMTS / Hannover Messe USA Showstopper Exhibitor Ads (special value rates)
• Engineering Showcase Ads (sponsored content in print)

E-MAIL - Drive response in Power Transmission Engineering's e-mail programs (GDPR / CAN-SPAM compliant)

• E-newsletter
• Dedicated E-mail
• Native (sponsored content)

POWERTRANSMISSION.COM - Be seen on the gear industry's web site

• Home Page Banners
• Keyword Banners
• Online Buyers Guide
• Native (sponsored content)

INTEGRATED PROGRAMS - Multiple formats to maximize response and reach more readers

• White Papers
• Webinars
• Custom Programs

Sample Marketing Plan

Power Integrated Package (Branding & Lead Gen) - Save 50%

• Print Ads - Full Page, 4 Color - All 8 issues
• Engineering Showcase - Full Page Advertorial (Native) - 1X
• E-mail Impact Block Ads – Monthly (12×)
• Home Page Web Banner – 12 months
• Buyers Guide Premium Listing – 12 months
• Webinar or White Paper Promotion – 1×