The Hydraulic Institute (HI) will celebrate its centennial in 2017 and is pleased to announce a new logo as part of a larger initiative to position HI for the next 100 years of service to the pump industry. The new logo is a key element of HI’s overall brand refresh and redesign process.
The logo includes a hidden “H” that reflects the nature of pumps; always there, working behind the scenes; and arrows that represent a pump’s purpose – flow and movement. This movement reflects the evolution over the past 99 years from when pump manufacturers first came together to discuss common issues and develop technical standards.
Today’s HI welcomes engineers and designers from pump and supplier organizations. HI also works directly with end-users, owners and operators who share their experience and challenges. This collaboration helps HI create a full range of resources from standards to training and certification to help users know more about - and get more from - their pumping systems. Anticipating the needs of an energy conscious audience, HI is taking a comprehensive approach linking its test standard, lab accreditation and product labels around the HI Energy Rating which promotes energy efficiency but also qualifies labeled products for utility rebates.
“The new programs built to support the HI Energy Rating are great examples of HI’s expanded focus and long-term vision for the industry. The image of flow and the movement depicted in the logo represents a new Hydraulic Institute” explained Michael Michaud, executive director of the Hydraulic Institute. “Hopefully when you see the new HI logo, you will connect to the progress the industry has made in performance, reliability and efficiency over the years. And throughout 2017, when you see the centennial logo, we should all be reminded of the Hydraulic Institute’s century of service to the industry.”