The Data-Driven Road Ahead
The role of AI in automotive applications
AI has become an asset for the automotive industry today, offering transformative benefits that enhance efficiency, safety, and customer experience. With advancements in machine learning and data analytics, manufacturers can analyze vast amounts of data from various sources, including vehicle sensors, production lines, and consumer interactions. This enables real-time decision-making, optimizing everything from supply chain management to production processes, ultimately leading to reduced costs and improved operational efficiency.
I recently spoke with Farzaneh Tatari, senior control engineer, Drive System Design (DSD), to discuss the role of AI in powertrain technology. During our conversation, she highlighted several key areas where AI is currently being utilized in vehicles, including enhancements in manufacturing processes, improved sensor integration and innovations in engineering practices.
Greatest Impact
The areas where AI is having the greatest impact in automotive applications include autonomous driving, virtual sensor modeling and predictive maintenance. Tatari said DSD is using supervised machine learning for object detection. Essentially, the supervised machine learning algorithm receives camera frames from the vehicle camera and can detect what is in front of the vehicle or around the vehicle, whether it's another car, pedestrian, cyclist, dog, or cat, for example.
Reinforcement learning is being used in the control systems of autonomous vehicles, where the control software can tell a vehicle the best trajectory to do a maneuver and how to track that trajectory. So basically, reinforcement learning is nowadays being used for trajectory planning and trajectory tracking in autonomous vehicles.
“Another popular area is virtual sensor modeling. In virtual sensor modeling, basically, we have a piece of software that's going to replace our physical sensor, and so we will be relying on estimating a quantity of interest based on the other measurements that are available in our system,” Tatari said. “Data-driven virtual sensor modeling, or machine learning and deep learning-based virtual sensor modeling, are a big category for virtual sensors that rely on supervised machine learning methods to estimate those measurements instead of physically measuring them.”
And then there’s predictive maintenance where DSD can use fleet data from test vehicles to identify the wearing pattern of key components in the vehicle.




