The L.S. Starrett Company has announced the appointment of Jim VandeHei as director of sales, Starrett Metrology Systems. In this newly created role, VandeHei’s primary responsibility will be North American sales of the company’s vision systems, optical measuring projectors and force measurement systems. 

“I am very pleased to announce that Jim is joining Starrett,” said David Allen, vice president of Starrett Metrology Systems. “His extensive sales management and sales process skills will be key to furthering the growth of our metrology equipment products in the North American marketplace.” 

VandeHei has led and developed multi-channel sales teams for more than 28 years, including over 20 years of metrology sales and commercial operations management for Hexagon Manufacturing Intelligence, Carl Zeiss IMT Corp., and DW Fritz Automation. He is a graduate of the University of Wisconsin – Madison where he received a bachelor of science in industrial engineering degree, in addition to a professional development certificate for executive sales management. He lives with his family in the Chicago area.