NTN’s Automotive Aftermarket Team Brings Home Multiple Honors from Auto Care Connect

NTN Bearing Corporation of America is proud to announce that its Automotive Aftermarket team earned multiple honors at the 2026 Auto Care Connect Conference, bringing home three prestigious industry awards recognizing catalog data leadership and marketing communications.

NTN’s automotive aftermarket catalog team earned an Automotive Content Professionals Network (ACPN) Content Excellence Award, while the company’s marketing communications team received two Auto Care Association Marketing and Communications Awards, highlighting their impact in delivering campaigns and branding that drive engagement and strengthen customer trust.

Together, these recognitions demonstrate NTN’s ability to deliver value at every touchpoint, from how the brand connects with technicians to how its product data supports the aftermarket.

“These awards reflect the strength of our automotive aftermarket business unit and how our teams work together to support our customers,” said Georgianne Dickey, Director of Marketing, NTN Bearing Corporation of America. “From authentic, technician-focused marketing to high-quality catalog data, our teams are focused on building trust in the BCA brand. We are proud to see that work recognized by the industry.”

NTN’s automotive aftermarket catalog team earned an ACPN Content Excellence Award in the ACES/PIES Large category (250K+ applications) for BCA Bearings by NTN product catalog data. The ACPN awards recognize best-in-class use of ACES and PIES data standards, as well as electronic cataloging and content management across the automotive aftermarket.

This recognition highlights NTN’s commitment to delivering accurate, complete and standards-compliant catalog data that enables customers across the supply chain to efficiently identify the correct parts. Evaluated on criteria such as data accuracy, compliance, usability and overall content quality, the award reflects the team’s focus on supporting distributors, retailers and service professionals with reliable information. This 2026 win marks the eighth time in nine years that NTN has been honored with this prestigious award.

Complementing the success of the catalog team, the marketing communications team was recognized for branding and campaign development with two awards: Best Ad Campaign for the BCA Bearings OE Confidence Ad Campaign and Best Logo Design/Usage for the BCA in the BAY Technician Training Program Logo.

The OE Confidence Ad Campaign was developed to address declining trust in aftermarket brands. Built on voice-of-customer insights, the campaign uses real technician testimonials, straightforward messaging and OE credibility to reinforce BCA Bearings’ reputation for quality, reliability and fit.

Deployed across integrated print and digital channels, the campaign directs users to a dedicated landing page featuring technical data, testimonials and product resources, turning awareness into measurable engagement. Early results include above-benchmark digital performance, strong user engagement and highly positive feedback from technicians and distributor partners.

The BCA in the BAY logo serves as the visual foundation for NTN’s hands-on technician training program. Designed with a nostalgic Americana, blue-collar aesthetic, the logo draws inspiration from vintage shop patches, classic automotive badges and Route 66-era signage, connecting authentically with professional technicians while reinforcing BCA’s OE heritage. Its versatile badge-style format allows for consistent use across mobile training vans, apparel, signage and training materials, driving strong recognition in both digital and real-world environments.

Auto Care Connect, the Auto Care Association’s premier annual event, brings together leaders in technology, content and marketing across the aftermarket. NTN’s recognition across both marketing and catalog award programs reflects a unified strategy where brand, training and data work together to strengthen customer confidence in BCA Bearings by NTN.

Image: NTN Automotive Aftermarket Catalog Team, Josh Osinski, Mark Richardson, Tim Somes (middle three), Accepting ACPN Award. 

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