AD Brings Marketing Leaders Together for Annual Summit
The 2022 AD eCommerce & Marketing Summit brought together digital and marketing leaders from AD owner/members, supplier partners and eCommerce partners from December 5-7. Over 470 attendees gathered in San Diego for a week of panel discussions, roundtables, networking, and collaboration opportunities.
“This week showed the incredible, forward-thinking spirit of AD’s eCommerce and marketing community,” said Caroline Ernst, vice president, eCommerce Solutions. “Our sixth annual Summit was our largest yet, and this was the first AD Summit experience for over half of attendees. As the AD digital community grows, the eCommerce & Marketing Summit provides greater value for our members and suppliers.”
The meeting theme, “What’s Next,” provided the foundation for the Summit’s programming, educating digital and marketing leaders about emerging technologies, evolving business models and inspiring these leaders to anticipate the future of their companies.
Marketing joins the Summit
This year marked the first eCommerce Summit to include marketing leaders from the AD community. Marty McLaughlin, chief marketing officer for AD, welcomed marketing attendees and described why it made sense for eCommerce and marketing to link up at the Summit.
“Marketing and eCommerce leaders will have a great impact on the direction and success of independent distribution,” said McLaughlin. “Digital touchpoints for customers will continue to grow and adapt over time, and collaboration between eCommerce and marketing teams helps orchestrate a consistent customer experience across all in-branch and online touchpoints. When we come together, expand our networks, and make efforts to learn, we can better anticipate what’s next as a strong and connected independent community.”
