Why Do You Read Gear Technology

A year ago, we sent out a small e-mail survey with one simple question: “Why do you read Gear Technology?” At that time, we were extremely gratified, even somewhat overwhelmed, by the enthusiastic and appreciative response of our readers, and I wrote about the survey and the results in my editorial in the September/October 2008 issue. When we sent out the survey this year with the same question, you’d think we would have been prepared for the results. We weren’t. If anything, our readers are even more appreciative than they were a year ago.