There would have been an incredible lineup of products and technologies in Chicago in the Hannover Messe USA pavilion at IMTS 2020 -- everything from cobots and smart factory automation solutions to digital twins and mechanical power transmission components. Unfortunately, the planet had other ideas this year and we continue to conduct business on laptops, smartphones and Zoom meetings for the foreseeable future.
Normally at this time of year we talk a lot about trade shows. We go to manufacturing and engineering events because that's where technology-oriented companies often unveil their innovations. Like many of you, we want to see that technology in person, talk to the experts who created it and better understand how it fits into the overall manufacturing and engineering landscape. One of our most important missions is learning about that information and sharing it with all of you.
A big trade show can be extremely overwhelming. There are so many important suppliers to talk to, it's often hard to know even where to start, let alone how to plan a strategy to maximize your time spent.
Kate, a sophomore studying engineering at the University of Wisconsin-Platteville, has a genuine interest in manufacturing, so it was natural that she attend IMTS. But the other three? My kids? Well, let’s just say that their interests lie elsewhere. Matt, also a sophomore, is studying business at UW-Platteville. Emily, a sophomore in high school, wants to join the Peace Corps. Renee, an eighth grader, wants to be a surgeon.
The U.S. is a very attractive market for
international firms with manufacturing
solutions, and we see that trend continuing. This year (Hannover Fairs USA has) secured a tremendous amount of interest from international exhibitors and attendees, which demonstrate growing interest in the U.S.
What was once targeted specifically toward the machine tool and metalworking industries, IMTS 2014 in Chicago spent a
great deal of time and resources on automation, controls, mechanical components, self-diagnostics and an increase in productivity on the shop floor.