Festo recently unveiled its first complete website redesign in more than 10 years. The company’s 30,000 products and accompanying engineering tools are now accessible more easily, quickly, and efficiently than ever before. A responsive design seamlessly adapts webpages to the customer’s device – phone, tablet, laptop, or desktop.
“Festo is world-renowned for its innovative, cost-effective, and reliable automation solutions, and we’ve rebuilt our website to live up to those same standards,” said Michael Zakrzewski, vice president of market management – North America. “With the new website, we are taking the opportunity to strengthen and modernize how we represent our products and solutions to improve the level of online experience for our customers.”
Product selection streamlined
Key enablers of faster product selection include an “every click counts” design strategy that reduces the number of clicks to navigate the site and the “easy product selection” design that allows users to quickly narrow down a product portfolio based on the features and associated accessories that are most important for the application. Filter functionality allows the customer to quickly pinpoint product, price, availability, and shipping. There is easy access to “how-to” materials such as tutorials, videos, CAD models, and technical documentation. Advanced search capabilities, category pages, and streamlined product detail pages round out the ease of use functionality.
Ordering from Festo has never been easier. The new site allows customers to track availability, net prices, and shipping dates in real time. Shopping carts can be saved, shared, and will accept part and project quotations. Customized personal accounts maintain the customer’s order history, repeat orders, and specified delivery requirements. There are more payment options to choose from, including credit card, PayPal, and invoicing.