Forest City Gear has hired Erik J. Spurling as director of sales to oversee the activities of the company’s network of direct and independent sales representatives nationwide, and to lead sales strategies that meet the growing demands of a wide and diverse customer base throughout the world’s gear-making industries.

Spurling brings a wealth of sales and marketing experience and a deep familiarity with all facets of inside and outside sales and customer service processes, along with a strong background in manufacturing.   This background, combined with his extensive sales and marketing leadership skills, made him an ideal candidate for the new position, says Wendy Young. 
 
“Manufacturing the world’s best gears has always been the company’s focus – Erik will help to elevate our sales efforts to that same level,” says Young.  “Our sales force, and the customers they serve, will benefit greatly from new strategies and methodologies that make the sales process faster and more efficient.”