Yaskawa Motoman recently announced that Doug Burnside has been appointed Vice President of North American Sales and Marketing. In this position, Burnside will be responsible for establishing and executing strategic business direction to drive growth in the North American market, as well as leadership for all sales and marketing activities.

Burnside, previously Vice President of Customer Satisfaction for Yaskawa Motoman, offers invaluable industry experience and customer focus. “Doug has made many important contributions to our company,” said Steve Barhorst, President and COO of Yaskawa Motoman. “His industry expertise and knowledge of our customers’ needs will help to drive and increase growth in sales, as well as help achieve our long-term goals.”

Since joining Yaskawa Motoman in 2005, Burnside has been a key leader of the Customer Satisfaction Group (CSG) team, contributing significantly through the development and implementation of various customer care and aftermarket sales programs.

Earlier in his career, Burnside managed operations, sales and support at several software and telecommunications companies. He holds a Bachelor of Business Administration degree in Finance from Western Michigan University.