Varvel has now inaugurated a new subsidiary in the United States. Varvel USA LLC confirms the group's interest in the flourishing North American market as well as its commitment to internationalization, a constant characteristic of its business strategies. Varvel inaugurated its first subsidiary outside Europe in 2011, when it formed the MGM-Varvel joint-venture in Chennai, India, a major step towards integrating and developing the group's business in an exceptionally interesting market.
Varvel USA LLC is located in Peachtree Corners, Norcross, near Atlanta in Georgia, an extremely important logistic center for North America. The 4,500 square meter plant includes dedicated office space for the company's administration, sales and management. The new Atlanta plant is linked to 27 warehouses and logistic centers around the country and maintains a generous stock of Varvel products. The new subsidiary will handle all after-sales activities for customers in the United States, from technical assistance to consulting on the design of custom solutions for specific applications. Varvel USA LLC can also count on an extensive sales and distribution network. To complement the service already offered to U.S. customers, Varvel has also signed a partnership agreement with one of the most innovative and dynamic electric motor distributors in the country. This new arrangement will allow Varvel to supply complete gearmotors with the best possible service backup.
Francesco Berselli, president of the Varvel Group explains. “Our new subsidiary in the United States consolidates our standing on the international market and rewards the efforts of the whole Varvel team. This is an important milestone for us and a springboard for future development.”
“While we are focusing more and more on exports, we must not forget that our Italian identity is one of our key strengths. We believe firmly in Italian manufacturing, but are well aware that Italian quality has to be promoted abroad too," said Mauro Cominoli, Varvel's general manager. "As we did in India six years ago, today we are determined to create a bigger name for ourselves in the United States, a market that is both new and full of opportunity for us."