German PR agency TPR International is celebrating its tenth anniversary at this year’s Hannover Fair in April 2013. Established in 2003, the agency has been specializing in the power transmission industry since its foundation. Covering the European and North American markets, its clients include manufacturers in Germany, Austria, the United Kingdom and the United States. Founder and owner of TPR International Christiane Tupac-Yupanqui, a qualified translator, first came in contact with the power transmission industry when she was working at the European Power Transmission Distributors Association (EPTDA). In the light of TPR’s international activities, her background in languages has proven to be a great asset: In addition to the German-speaking countries of Germany, Austria and Switzerland, TPR International’s portfolio includes PR services for the United Kingdom, the United States and Canada as well as France, Italy, the Netherlands, Spain and Turkey and also the Czech Republic and Poland.
“All press releases and articles are translated by our qualified specialist translators and reviewed in-country by our customers’ sales partners. This ensures the correct use of technical terms and conventions: nothing is taken for granted in technical translation,” explains Tupac-Yupanqui. “We are the ideal single-source PR service provider for our clients. With our international expertise we can save them the trouble of having to deal with a different agency in each country. And being specialized in just one sector we are intimately familiar with the trade press in each of the markets we cover and can take advantage of trade shows to build personal relations with editorial teams.” Besides conventional PR work TPR International also places advertisements on request and provides a translation service for brochures, technical documents and websites.
TPR’s long-standing customers are medium-sized manufacturers of high-quality components for power transmission, motion control, automation, electronic and fluid power applications. They include, in Germany, chain specialist Iwis, screw drive manufacturer Kammerer, fluid power specialist R+L Hydraulics, metal shim manufacturer Georg Martin, electronic components manufacturer SMP Sintermetalle Prometheus as well as rolling bearing manufacturer NKE Austria, DC drives manufacturer Sprint Electric (U.K.), split roller bearings manufacturer Cooper (U.K.), couplings manufacturer Ruland (USA) and thin-section bearings manufacturer Kaydon (USA).