Power Transmission Engineering is the ONLY magazine that specifically targets buyers of mechanical components
96% of Power Transmission Engineering readers are involved with the purchase of mechanical motion components, according to our 2016 reader survey. Here's where those purchasing influencers are most concentrated:
At PTE, we focus our articles on the mechanical components readers buy…
2017-18 EDITORIAL CALENDAR
| ISSUE | FOCUS | FEATURED TOPICS | INDUSTRY SPOTLIGHT | SHOW COVERAGE | ADVERTISING DEADLINE |
|---|---|---|---|---|---|
| Dec 28 E-News | Top Stories of 2017 | Dec. 21 | |||
| Jan 9 E-News | Back to Basics | Jan. 3 | |||
| Jan 23 E-News | Automation | ATX West (Feb 6-7) | Jan. 17 | ||
| Feb 6 E-News | Controls | Jan. 31 | |||
| February 2018 PRINT issue | Mechatronics | Fluid Power | Heavy Industry | Advanced Design & Manufacturing Expo (Mar. 7-8) | Jan. 13 |
| Feb 20 E-News | Mechatronics | Feb. 14 | |||
| Mar 6 E-News | Fluid Power | Feb. 28 | |||
| March 2018 PRINT issue | Engineering Showcase | Motion Control | Medical Devices | Hannover Messe (April 23-27) | Feb. 16 |
| Mar 20 E-News | Engineering Showcase | Mar. 14 | |||
| Apr 3 E-News | Motion Control | Mar. 28 | |||
| Apr 17 E-News | Hannover Messe Preview | Hannover Messe (April 23-27) | Apr. 11 | ||
| April 2018 PRINT issue | Bearings | Clutches & Brakes | Automotive | Mar. 23 | |
| May 1 E-News | Bearings | Apr. 25 | |||
| May 15 E-News | Clutches & Brakes | May 9 | |||
| Jun 5 E-News | Automotive | May 30 | |||
| June 2018 PRINT issue | Motors | Belt & Chain Drives | Aerospace | May 18 | |
| Jun 19 E-News | Motors | June 13 | |||
| July 3 E-News | Belt & Chain Drives | June 27 | |||
| July 17 E-News | Aerospace | July 11 | |||
| Aug 7 E-News | Sensors | Aug. 1 | |||
| August 2018 PRINT issue | Couplings | Software | Food & Beverage | IMTS/MDA (Sept 10-15) | July 20 |
| Aug 21 E-News | Couplings | Aug. 15 | |||
| Sep 4 E-News | IMTS/MDA | Aug. 29 | |||
| September 2018 PRINT issue | Gears & Gear Drives | Maintenance, Repair & Upgrade | Packaging, Material Handling | Pack Expo (Oct 14-17) | Aug. 17 |
| Sep 18 E-News | Gears & Gear Drives | Sept. 12 | |||
| Oct 9 E-News | Pack Expo | Oct. 3 | |||
| October 2018 PRINT issue | Lubrication & Seals | Gearmotors | Energy | Sept. 14 | |
| Oct 23 E-News | Lubrication & Seals | Oct. 17 | |||
| Nov 6 E-News | Gearmotors | Oct. 31 | |||
| Nov 20 E-News | Energy | Nov. 14 | |||
| Dec 4 E-News | Linear Motion | Nov. 28 | |||
| December 2018 PRINT issue | Buyers Guide | Linear Motion | Transportation | Nov. 9 | |
| Dec 18 E-News | Top Stories of 2018 | Dec. 12 | |||
The Right Tools for Your Marketing Goals
As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success today. The chart below will help you match your marketing goals with the tools we offer.
| POWER TRANSMISSION ENGINEERING OPTIONS | BRAND AWARENESS | WEB TRAFFIC | PRODUCT PROMOTION | LEAD GENERATION | EVENT PROMOTION | VALUE OPTIONS |
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| Display Advertising (every issue -- 8X per year) |  |
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| sMart Ads (every issue -- 8X per year) | |
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| Engineering Showcase (March 2018) | |
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| Buyers Guide (December 2018) | |
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| Showstoppers Special Advertising Section (August 2018) | |
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| E-mail newsletters (twice monthly) | |
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| E-mail Product Alerts (twice monthly) | |
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| Custom E-mail Campaigns | |
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| Web Banners (powertransmission.com) | |
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| Keyword Advertising (powertransmission.com) | |
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| Company Page and Premium Listings (powertransmission.com) | |
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| SYMBOL | RATING | DESCRIPTION |
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Best | Products with three stars are designed for this objective and will consistently perform well. |
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Better | Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives. |
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Good | Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it. |
Sample Marketing Plans
Power Integrated Package (Branding & Lead Gen) - Save 50%
- Print Ads - Full Page, 4 Color - All 8 issues
- Product Alert Impact Block Ads – Monthly (12×)
- Engineering Showcase Advertorial – March 2017
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Branding Package - Save 45%
- Print ads – Full Page, 4-color – All 8 issues
- Engineering Showcase Advertorial – March 2018
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Lead Gen Package - Save 40%
- E-Newsletter Impact Block Ads – Monthly (12×)
- Product Alert Impact Block Ads – Monthly (12×)
- Buyers Guide Premium Listing – 12 months
- Custom E-mail Campaigns – 2×
- Webinar or White Paper Promotion – 1×
- Print Ads – 1⁄3 Page, 4-Color – All 8 issues
For More Information
Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,