Power Transmission Engineering Media Kit
The Power Transmission Engineering 2017 Online Media Kit includes all the information you need to make a successful marketing campaign that targets mechanical motion buyers. Please read the overview on this page (below) and use the blue menu bar (above) to explore the options in more detail.
Looking for the 2016 Media Kit? Click Here
Power Transmission Engineering is the ONLY magazine that specifically targets buyers of mechanical components
96% of Power Transmission Engineering readers are involved with the purchase of mechanical motion components, according to our 2016 reader survey. Here's where those purchasing influencers are most concentrated:
Click image to download PDF guide
At PTE, we focus our articles on the mechanical components readers buy…
2017 EDITORIAL CALENDAR
| ISSUE | FOCUS | FEATURED TOPICS | INDUSTRY SPOTLIGHT | SHOW COVERAGE | ADVERTISING DEADLINE |
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| Jan 17 E-News | Gearmotors | Jan. 10 | |||
| Jan 31 E-News | Mechatronics | Jan. 24 | |||
| Feb 14 E-News | Bearings | Feb. 7 | |||
| February 2017 PRINT issue | Mechatronics | Fluid Power | Heavy Industry | IFPE/CON-EXPO (March 7-11) | Jan. 13 |
| Feb 28 E-News | Bearings | IFPE Preview | Fluid Power, Construction, Agriculture | IFPE/CON-EXPO (March 7-11) | Feb. 21 |
| Mar 14 E-News | IFPE Follow-Up | IFPE Preview | Fluid Power, Construction, Agriculture | IFPE/CON-EXPO (March 7-11) | Mar. 7 |
| March 2017 PRINT issue | Engineering Showcase | Motion Control | Medical Devices | Hannover Messe (April 24-28), Automate 2017 (April 3-6), Promat (April 3-6) | Feb. 10 |
| Mar 28 E-News | Automate Preview | Automate 2017 (April 3-6) | Mar. 21 | ||
| Apr 4 E-News | Live from Automate | Automate 2017 (April 3-6) | Mar. 28 | ||
| April 2017 PRINT issue | Bearings | Clutches & Brakes | Automotive | AWEA Windpower 2017 (May 22-25) | Mar. 17 |
| Apr 18 E-News | Hannover Messe Preview | Hannover Messe (April 24-28) | Apr. 11 | ||
| May 9 E-News | Hannover Messe Follow-Up | Hannover Messe (April 24-28) | May 2 | ||
| May 23 E-News | AWEA Windpower | AWEA Windpower 2017 (May 22-25) | May 16 | ||
| Jun 6 E-News | Sensors Expo | Sensors Expo (June 27-29) | May 30 | ||
| June 2017 PRINT issue | Motors | Belt & Chain Drives | Aerospace | Sensors Expo (June 27-29) | May 12 |
| Jun 20 E-News | Belt & Chain Drives | June 14 | |||
| July 6 E-News | Motors | June 29 | |||
| July 18 E-News | Automotive | July 11 | |||
| August 2017 PRINT issue | Couplings | Software | Packaging, Material Handling | Pack Expo (Sept 25-27) | July 14 |
| Aug 15 E-News | Couplings | Aug. 8 | |||
| Aug 29 E-News | Software | Aug. 22 | |||
| Sep 5 E-News | Gears & Gear Drives | Aug. 29 | |||
| September 2017 PRINT issue | Gears & Gear Drives | Maintenance, Repair & Upgrade | Food & Beverage | Gear Expo (Oct 24-26) | Aug. 11 |
| Sep 19 E-News | Pack Expo Preview | Pack Expo (Sept 25-27) | Sept. 12 | ||
| October 2017 PRINT issue | Lubrication & Seals | Gearmotors | Energy | SPS-IPC Drives (Nov 28-30) | Sept. 15 |
| Oct 17 E-News | Gear Expo Preview | Gear Expo (Oct 24-26) | Oct. 10 | ||
| Oct 31 E-News | Gear Expo Follow-Up | Gear Expo (Oct 24-26) | Oct. 24 | ||
| Nov 14 E-News | Lubrication & Seals | Nov. 7 | |||
| Nov 28 E-News | SPS-IPC Drives | SPS-IPC Drives (Nov 28-30) | Nov. 21 | ||
| December 2017 PRINT issue | Buyers Guide | Linear Motion | Transportation | Nov. 3 | |
| Dec 12 E-News | Linear Motion | Dec. 5 | |||
| Dec 28 E-News | Top Stories of 2017 | Dec. 21 | |||
The Right Tools for Your Marketing Goals
As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success in 2017. The chart below will help you match your marketing goals with the tools we offer.
| POWER TRANSMISSION ENGINEERING OPTIONS | BRAND AWARENESS | WEB TRAFFIC | PRODUCT PROMOTION | LEAD GENERATION | EVENT PROMOTION | VALUE OPTIONS |
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| Display Advertising (every issue -- 8X per year) |  |
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| sMart Ads (every issue -- 8X per year) | |
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| Engineering Showcase (March 2017) | |
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| Buyers Guide (December 2017) | |
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| Showstoppers Special Advertising Section (September 2017) | |
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| E-mail newsletters (twice monthly) | |
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| E-mail Product Alerts (twice monthly) | |
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| Custom E-mail Campaigns | |
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| Web Banners (powertransmission.com) | |
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| Keyword Advertising (powertransmission.com) | |
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| Company Page and Premium Listings (powertransmission.com) | |
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| SYMBOL | RATING | DESCRIPTION |
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Best | Products with three stars are designed for this objective and will consistently perform well. |
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Better | Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives. |
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Good | Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it. |
Sample Marketing Plans
Power Integrated Package (Branding & Lead Gen) - Save 50%
- Print Ads - Full Page, 4 Color - All 8 issues
- Product Alert Impact Block Ads – Monthly (12×)
- Engineering Showcase Advertorial – March 2017
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Branding Package - Save 45%
- Print ads – Full Page, 4-color – All 8 issues
- Engineering Showcase Advertorial – March 2017
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Lead Gen Package - Save 40%
- E-Newsletter Impact Block Ads – Monthly (12×)
- Product Alert Impact Block Ads – Monthly (12×)
- Buyers Guide Premium Listing – 12 months
- Custom E-mail Campaigns – 2×
- Webinar or White Paper Promotion – 1×
- Print Ads – 1⁄3 Page, 4-Color – All 8 issues
For More Information
Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,