MEDIA GUIDE

Power Transmission Engineering Media Kit

The Power Transmission Engineering 2017 Online Media Kit includes all the information you need to make a successful marketing campaign that targets mechanical motion buyers. Please read the overview on this page (below) and use the blue menu bar (above) to explore the options in more detail.

Looking for the 2016 Media Kit? Click Here

Power Transmission Engineering is the ONLY magazine that specifically targets buyers of mechanical components

96% of Power Transmission Engineering readers are involved with the purchase of mechanical motion components, according to our 2016 reader survey. Here's where those purchasing influencers are most concentrated:

Click image to download PDF guide

 

 

At PTE, we focus our articles on the mechanical components readers buy…

2017-18 EDITORIAL CALENDAR

The Right Tools for Your Marketing Goals

As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success in 2017. The chart below will help you match your marketing goals with the tools we offer.

POWER TRANSMISSION ENGINEERING OPTIONS	BRAND AWARENESS	WEB TRAFFIC	PRODUCT PROMOTION	LEAD GENERATION	EVENT PROMOTION	VALUE OPTIONS
Display Advertising (every issue -- 8X per year)
sMart Ads (every issue -- 8X per year)
Engineering Showcase (March 2017)
Buyers Guide (December 2017)
Showstoppers Special Advertising Section (September 2017)
E-mail newsletters (twice monthly)
E-mail Product Alerts (twice monthly)
Sponsored Content
Webinars
Custom E-mail Campaigns
Web Banners (powertransmission.com)
Keyword Advertising (powertransmission.com)
Company Page and Premium Listings (powertransmission.com)
Sponsored Category (powertransmission.com)

SYMBOL	RATING	DESCRIPTION
	Best	Products with three stars are designed for this objective and will consistently perform well.
	Better	Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives.
	Good	Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it.

Sample Marketing Plans

Power Integrated Package (Branding & Lead Gen) - Save 50%

• Print Ads - Full Page, 4 Color - All 8 issues
• Product Alert Impact Block Ads – Monthly (12×)
• Engineering Showcase Advertorial – March 2017
• Home Page Web Banner – 12 months
• Buyers Guide Sponsored Category & Premium Listing – 12 months
• Webinar or White Paper Promotion – 1×

Power Branding Package - Save 45%

• Print ads – Full Page, 4-color – All 8 issues
• Engineering Showcase Advertorial – March 2017
• Home Page Web Banner – 12 months
• Buyers Guide Sponsored Category & Premium Listing – 12 months
• Webinar or White Paper Promotion – 1×

Power Lead Gen Package - Save 40%

• E-Newsletter Impact Block Ads – Monthly (12×)
• Product Alert Impact Block Ads – Monthly (12×)
• Buyers Guide Premium Listing – 12 months
• Custom E-mail Campaigns – 2×
• Webinar or White Paper Promotion – 1×
• Print Ads – 1⁄3 Page, 4-Color – All 8 issues

For More Information

Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,