Power Transmission Engineering is the ONLY magazine that specifically targets buyers of mechanical components
96% of Power Transmission Engineering readers are involved with the purchase of mechanical motion components, according to our recent reader survey. Here's where those purchasing influencers are most concentrated:
At PTE, we focus our articles on the mechanical components readers buy…
2018-19 EDITORIAL CALENDAR
| ISSUE | FOCUS | FEATURED TOPICS | INDUSTRY SPOTLIGHT | SHOW COVERAGE | ADVERTISING DEADLINE |
|---|---|---|---|---|---|
| Oct 9 E-News | Pack Expo | Oct. 3 | |||
| October 2018 PRINT issue | Lubrication & Seals | Gearmotors | Energy | Sept. 14 | |
| Oct 23 E-News | Lubrication & Seals | Oct. 17 | |||
| Nov 6 E-News | Gearmotors | Oct. 31 | |||
| Nov 20 E-News | Energy | Nov. 14 | |||
| Dec 4 E-News | Linear Motion | Nov. 28 | |||
| December 2018 PRINT issue | Buyers Guide | Linear Motion | Transportation | Nov. 9 | |
| Dec 18 E-News | Top Stories of 2018 | Dec. 12 | |||
| Jan 8 E-News | Back to Basics | Jan. 3 | |||
| Jan 22 E-News | Automation | Jan. 17 | |||
| Feb 5 E-News | Controls | Jan. 31 | |||
| February 2019 PRINT issue | Mechatronics | Fluid Power | Heavy Industry | Hannover Messe & Manufacturing Expo (Apr. 1-5) | Jan. 25 |
| Feb 19 E-News | Mechatronics | Feb. 14 | |||
| Mar 5 E-News | Fluid Power | Feb. 28 | |||
| March 2019 PRINT issue | Motion Control | Sensors | Material Handling | Automate 2019 (April 8-11) | Feb. 15 |
| Mar 19 E-News | Hannover Messe Preview (Apr. 1-5) | Mar. 14 | |||
| Apr 2 E-News | Motion Control | Mar. 28 | |||
| Apr 16 E-News | Bearings | Apr. 11 | |||
| April 2019 PRINT issue | Bearings | Clutches & Brakes | Automotive | Windpower 2019 (May 20-23) | Mar. 22 |
| May 7 E-News | Servo Drives | May 2 | |||
| May 21 E-News | Clutches & Brakes | May 16 | |||
| June 4 E-News | Sensors | Sensors Expo 2019 (June 26-27) | May 30 | ||
| June 18 E-News | Motors | June 13 | |||
| June 2019 PRINT issue | Motors | Belt & Chain Drives | Aerospace | May 17 | |
| July 9 E-News | Belt & Chain Drives | July 3 | |||
| July 23 E-News | Robotics | July 18 | |||
| August 2019 PRINT issue | Couplings | Software | Packaging, Material Handling | Pack Expo (Sept. 23-25) | July 19 |
| August 5 E-News | Software | August 1 | |||
| August 20 E-News | Couplings | August 15 | |||
| September 2019 PRINT issue | Gears & Gear Drives | Maintenance, Repair & Upgrade | Food & Beverage | Process Expo (Oct. 8-11), Motion + Power Technology Expo (Oct. 15-17) | August 23 |
| September 3 E-News | Gears & Gear Drives | August 29 | |||
| September 17 E-News | Maintenance, Repair & Upgrade | September 12 | |||
| October 2019 PRINT issue | Lubrication & Seals | Gearmotors | Energy | September 20 | |
| October 8 E-News | Lubrication & Seals | October 3 | |||
| October 22 E-News | Gearmotors | October 17 | |||
| November 5 E-News | Pumps | October 31 | |||
| November 19 E-News | Buyers Guide | November 14 | |||
| December 2019 PRINT issue | Buyers Guide | Linear Motion | Transportation | IFPE Preview (March 10-14, 2020) | November 8 |
| December 3 E-News | Linear Motion | November 27 | |||
| December 17 E-News | Top Articles of 2019 | December 12 | |||
The Right Tools for Your Marketing Goals
As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success today. The chart below will help you match your marketing goals with the tools we offer.
| POWER TRANSMISSION ENGINEERING OPTIONS | BRAND AWARENESS | WEB TRAFFIC | PRODUCT PROMOTION | LEAD GENERATION | EVENT PROMOTION | VALUE OPTIONS |
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| Display Advertising (every issue -- 8X per year) |  |
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| sMart Ads (every issue -- 8X per year) | |
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| Engineering Showcase (evert issue -- 8X per year) | |
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| Buyers Guide (December 2019) | |
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| Showstoppers Special Advertising Section (Sept. 2019) | |
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| E-mail newsletters (twice monthly) | |
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| Custom E-mail Campaigns | |
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| Company Page and Premium Listings (powertransmission.com) | |
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| SYMBOL | RATING | DESCRIPTION |
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Best | Products with three stars are designed for this objective and will consistently perform well. |
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Better | Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives. |
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Good | Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it. |
Sample Marketing Plans
Power Integrated Package (Branding & Lead Gen) - Save 50%
- Print Ads - Full Page, 4 Color - All 8 issues
- Product Alert Impact Block Ads – Monthly (12×)
- Engineering Showcase Advertorial – March 2019
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Branding Package - Save 45%
- Print ads – Full Page, 4-color – All 8 issues
- Engineering Showcase Advertorial – March 2019
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Lead Gen Package - Save 40%
- E-Newsletter Impact Block Ads – Monthly (12×)
- Product Alert Impact Block Ads – Monthly (12×)
- Buyers Guide Premium Listing – 12 months
- Custom E-mail Campaigns – 2×
- Webinar or White Paper Promotion – 1×
- Print Ads – 1⁄3 Page, 4-Color – All 8 issues
For More Information
Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,