Rossi Makes Strategic Change in Branding

The new logo reflects the new vision at Rossi.

The new logo reflects the new vision at Rossi.

May 13, 2019—
Rossi S.p.A., a company of the Habasit Group, involved in the design, manufacturing and distribution of gear reducers, gearmotors and electric motors has made change a strategic brand change. The new brand is based on Rossi strategy and positioning philosophy, featuring a dynamic, flexible, sustainable, state-of-the-art and customer-centric company. 

"With our new brand we are adapting the Rossi corporate image to changes at the organizational level – with more streamlined processes, a more strategic vision, a more managerial structure – and in business, more open to internationalization, to new production technologies and with a more solid presence in various industrial sectors," says Rossi Chairman Giovanni Volpi.

The visual identity identifies the new vision: an energetic and creative sign, an "R" which, in addition to being the initial of our name, represents the power, dynamism and technological innovations. Besides, a pay-off "Solutions for an evolving industry," Rossi's DNA, that accompanies it and translates corporate philosophy: flexible and innovative solutions for a constantly evolving industrial world.

"Rebranding is the visual base of change, reflecting the vocation of communicating Rossi values also towards new perspectives," says Marco Mearini, Rossi's CEO. "Anyone who joins our team must be willing to take Rossi to the future. We are not only looking for expertise, but also for curiosity, resourcefulness, dedication and above all passion."

Rossi S.p.A.