Beckhoff Establishes UK Subsidiary
Hayes Control Systems has been acquired by Beckhoff Automation in order to expand and intensify Beckhoff's growth in the British market. Hayes was renamed Beckhoff Automation Ltd.
Beckhoff has been represented exclusive by Hayes Control Systems in the UK industrial market since 1994. The headquarters of the new branch is west of London in Henley-on-Thames, England. Stephen Hayes, the founder of Hayes Control Systems was named managing director of the branch. In addition, the 13-member staff is being retained in its entirety.
Great Britain and Ireland are strategically important markets for Beckhoff, as numerous international companies have their headquarters and make global decisions here," says Kai Ristau, international sales manager at Beckhoff Automation. "Therefore, it is naturally important for us to have a strong local presence with a skilled Beckhoff team."
Hayes comments, "Based on the good business development of Hayes Control Systems in recent years, we see added growth potential by expanding our sales in Great Britain and Ireland. Our marketing strategy is so concentrate on areas in which we can offer our customers decisive benefits with our technological innovations."