New Brand from Victrex
December 31, 1969—In addition to introducing a new brand, Victrex plc has updated its corporate and product brand designs for both the Victrex and the Peek polymer brands.
The new sub-branding logo will read ?Made with 100% Genuine Victrex Peek? and can be incorporated into customers packaging and positioning.
According to the companys press release, the brand logos are presented in a cleaner format in blue and grey colors to give a stronger presence to their name. In addition, their use and positioning in literature will conform to a common format.