MAG Emphasizes Complex Machining at IMTS

MAG will bring an array of manufacturing and exhibit technology to IMTS 2010 including a holographic technology center in the South Hall at booth S-8519. The holographic technology center gives visitors a high-impact overview of MAG capabilities, plus close encounters with land vehicles, fighter planes, wind turbines and more. In addition, MAG Regional Services will have a separate booth in the West Hall, booth W-1546 where the broad range of CYCLO-brand tools and fluids will be demonstrated, along with machine control retrofits, new productivity solutions, and aftermarket services. MAG's investments in R&D are reflected in many "firsts" in manufacturing technology that are highlighted including cryogenic machining with liquid nitrogen delivered to the tool tip, volumetric error compensation for large machine tools and gear hobbing and grinding integrated on vertical turning centers.

Visitors will not be able to miss the MAG South Hall booth where a jumbo double-sided LED screen 4.5 m x 2.75 m (15 ft x 9 ft) will be showing key videos, messages and previews of presentations in the holographic tech center. A 9 m tall (29.5 ft) wind blade also grabs attention. In addition, the interior and exterior walls of the booth are generously appointed with large plasma screen presentations, four video kiosks and interactive tools to allow visitors to drill down for technical details, explore new technologies, "tour" machines and see them in action. Machine and workpiece displays emphasize complex large-part machining, with examples from aerospace, construction, oilfield, mining and others.

"This show sets a new standard for MAG with a technology-driven experience that we expect will be unmatched," says Mark Logan, Vice President of Business Development and Marketing. "We are also taking the MAG message to a higher level with new exhibit technology, demonstrating to customers that we provide tailored machine and system solutions, up to single-source, green-field factory solutions."