Power Transmission Engineering Magazine
www.powertransmission.com/articles/4708

Bison Launches New Website

August 15, 2013
Bison Gear and Engineering has launched a newly redesigned website to provide our customers with a better overall experience while browsing for Bison products and information. The new website provides users with a more intuitive look, expanded product and application information, as well as enhanced product search, comparison and selection tools. "Our new website provides a fast, informative and customer-focused experience with Bison and our wide selection of fractional HP gearmotors, motors and accessories." Reports Todd Lucich, vice president of sales and marketing at Bison, "Customers can now easily specify and select the product that best-fits their application by utilizing the improved technical search parameters in the product quick search."
 
Some notable features to the new website include:

•New search tools that allow Bison's products to be selected by part number, motor type, performance ratings and price
•Competitor cross reference resource to interchange with Bison products
•Industry-specific pages that highlight Bison products and applications within that market
•Torque-Talk section featuring the latest news and product information
•Upgraded "Where to Buy" section to link customers with local reps and distributors
•All provided in a sleek, more user-friendly design