Mach III Clutch, Inc., announces the launch of a new logo that was unveiled Tuesday, September 3 on the company's website. The new emblem maintains the letter styling of the previous logo but now incorporates visual elements symbolizing rotary motion which is central to the products offered by the company. "We are excited to have this bright, fresh image to represent Mach III," said President and CEO, Lesli Riehemann. The new logo also includes the simple tagline, "Clutches, Brakes and Torque Limiters," which represents the breadth of the Mach III product line. The previous branding highlighted only the company's clutch products. The company worked with Cathy Hurley of Talk 1 to develop the new logo and corporate color palette. Both have been applied to the company’s website and on the company’s social media platforms at LinkedIn, Twitter and Facebook.